Design must be grounded in research and data, or else it’s all fluff. It’s the UX team’s job to bring everyone back to the user’s perspective and recommend the best solution. This process might take any number of forms, so I’ve included just a few here as examples.
“Don’t make my users think. Just help them do.”
Adobe Illustrator, Sketch, actual sketching, Adobe InDesign
Visual design is both the flavor in the cake and the icing on top. It needs to function, it needs to compel, and whenever possible, it should delight. This is a catch-all category for any number of one-offs and side projects that every designer finds mysteriously landing on their plate.
“Can you make it pop?”
Adobe Illustrator, Adobe Photoshop, Adobe InDesign
Sometimes you just have to do all the things. In my free time I love to help out my friends with their projects that need web design or development. This usually includes sessions for nailing down concept, sitemap, pageflow, and wireframe sketches (a light UX package); along with discussions about branding, fonts, images, and all the other steps through hosting, development, handoff, and maintenance.
“What is consulting?”
Adobe Illustrator, Adobe Photoshop, Sketch, Wordpress, Sublime Text, Foundation
Sometimes it gets old, being in the “digital space” all the time. You start to feel like everything can or should be pixel-perfect and debugged. When I feel like that I find it helpful to get away from the computer and physically be with people. The photos and videos I take are from times like that. Then afterwards I go back to the computer…because, hey, what photo couldn’t use just a liiittle retouching?
“Make it look like really, really real...except for that one birthmark. You can take that out, right?”
Adobe Illustrator, Aperture, Adobe Premiere Pro, Canon T3i with asst. lenses, GoPro, props from the forest